Category: Startups

The latest updates, stories, ideas and guides from the Ralston team.

Dec 17, 2019 - 3 min read

The Metrics Every SAAS Business Should Be Tracking

Scaling a SaaS business is difficult, but it is not impossible. Here are the metrics that every SAAS business should be tracking. Lead-to-Customer RateYou want to get more customers, so you should track your lead-to-customer rate because it enables you to assess how you’re getting sales-ready leads. Lead-to-customer rate helps you see just many of […]

Sep 24, 2018 - 3 min read

How Brexit Affects Startups in the UK

Britain’s widely controversial move to leave the European Union, also known as Brexit, has caused a lot of changes within the UK. In fact, this political move is expected to shape both the present and future of Britain in the economic, political, and social fronts. So how does Brexit and the latest updates surrounding it […]

Apr 24, 2018 - 3 min read

Startup CFOs – The Basics

Most business owners have two things in common (this is clearly not exhaustive): I) They would prefer to spend their time focusing on growing their business. II) They regard their business planning and finances as a burden It’s no secret that founders, even those with a finance background, would prefer to build a product, start […]

Feb 25, 2018 - 2 min read

When Should Your Company Hire A CFO?

When it comes to the finances of your company, a Chief Financial Officer (CFO) can be a lot of use. There’s plenty of reasons why a group should choose to hire out a CFO, and we’re going to be looking at a few of them here, to help you understand the full value of such […]