Ralston Blog

The latest updates, stories, ideas and guides from the Ralston team.

Jan 30, 2020 - 2 min read

The Correct Way to Report Revenue

One of the most common improvement opportunities we see with new clients is related to how they report their revenue. When you’re first starting your business, your primary objective is usually “Make Money!”. This is one of the most difficult things to do. Go from zero to one. If you can make it here, congratulations! […]

Dec 17, 2019 - 3 min read

The Metrics Every SAAS Business Should Be Tracking

Scaling a SaaS business is difficult, but it is not impossible. Here are the metrics that every SAAS business should be tracking. Lead-to-Customer RateYou want to get more customers, so you should track your lead-to-customer rate because it enables you to assess how you’re getting sales-ready leads. Lead-to-customer rate helps you see just many of […]

Oct 14, 2019 - 3 min read

How Much Equity Should Founders Give to Employees?

Offering employee equity can give you the chance to be ahead of others in terms of battling for top talents. Likewise, it is a wonderful way of rewarding excellent performers and encouraging an owner’s mindset by providing your team something they can expect along the way as the business progresses. Since you are just starting […]

Sep 24, 2018 - 3 min read

How Brexit Affects Startups in the UK

Britain’s widely controversial move to leave the European Union, also known as Brexit, has caused a lot of changes within the UK. In fact, this political move is expected to shape both the present and future of Britain in the economic, political, and social fronts. So how does Brexit and the latest updates surrounding it […]

Aug 1, 2018 - 3 min read

Ways to Determine the Financial Value of Your Business

Business valuation is a complicated process. You may start by looking at what you have and estimating the value of each item. However, your valuation may not even come close to the actual selling value, which can be determined through the application of standard valuation methods. Your Own Valuation – A Good Starting PointThis is […]

Jul 18, 2018 - 3 min read

How to Create an Incentive Plan That Actually Inspires Employees

Companies constantly need to deal with two employee issues: recruitment of talented individuals and making them stay with the company. In whatever industry the company is and no matter what position the individual is hired for, flexibility is usually sought after. More often than not, when employees feel that they don’t grow professionally and don’t […]

Jun 21, 2018 - 3 min read

Knowing When You Need To Switch Your Accounting Software

Accounting software is a kind of application that has the capability to record and manage accounting data. It processes accounting transactions using functional modules. Accounting software may either be developed in-house, purchased from a third party or a combination, where it is purchased from a third party and then customized according to the business’ needs. […]

May 13, 2018 - 6 min read

How We Made a Sex-Positive Dating App GDPR Compliant

Whether you’re running a business needing to be GDPR compliant or you’re just getting an annoyingly large number of emails about it; you’re sure to have questions. I thought I’d share our experience with GDPR so it may help other companies feel a bit more comfortable. Or if we’re completely missing the point, one of […]