Ralston Blog

The latest updates, stories, ideas and guides from the Ralston team.

How Your Finance Team Can Help Right Now

Your Finance Team can help you navigate COVID-19 The coronavirus is putting financial pressure on businesses. It’s becoming crucial for finance teams to adapt. Economic futures are uncertain. Here are some quick wins to make a big difference and keep you in business. Your CFO and finance team is crucial in helping manage through these […]

Jan 30, 2020 - 2 min read

The Correct Way to Report Revenue

One of the most common improvement opportunities we see with new clients is related to how they report their revenue. When you’re first starting your business, your primary objective is usually “Make Money!”. This is one of the most difficult things to do. Go from zero to one. If you can make it here, congratulations! […]

Dec 17, 2019 - 3 min read

The Metrics Every SAAS Business Should Be Tracking

Scaling a SaaS business is difficult, but it is not impossible. Here are the metrics that every SAAS business should be tracking. Lead-to-Customer RateYou want to get more customers, so you should track your lead-to-customer rate because it enables you to assess how you’re getting sales-ready leads. Lead-to-customer rate helps you see just many of […]

Oct 14, 2019 - 3 min read

How Much Equity Should Founders Give to Employees?

Offering employee equity can give you the chance to be ahead of others in terms of battling for top talents. Likewise, it is a wonderful way of rewarding excellent performers and encouraging an owner’s mindset by providing your team something they can expect along the way as the business progresses. Since you are just starting […]